Introduction to Advertising
The goal of this assignment was to allow me to understand how to create a an advertising campaign that would help publicize a client. For this assignment, I worked with another classmate to create a campaign for a St. John's University Staten Island specific program.
Public Relations Strategies
For this assignment I was tasked with selecting an organization of my choice and coming up with a hypothetical crisis related to that organization. The goal is to show how can the crisis be averted through a planned crisis communication effort.
Special Event Publicity
For this assignment I was to create a product launch event for a for profit company of my choice. With a budget of $100,000, I had to create a presentation to send to the client to pitch the event I have created. For this assignment, I worked with another classmate to plan a pretend event for my client, Mario Badescu.