Resume

I brainstorm, question, analyze and strategize to devise a comprehensive campaign to meet your needs.​

I am a recent graduate of St. John’s University with a bachelor’s degree in Communications Arts where I took an extensive variety of courses including Principles of Public Relations, Principles of Marketing, Principles of Advertising, Public Relations Writing, Public Relations Strategies, and Special Event Publicity. These courses and my extensive work experience have made me confident that I can thrive in any marketing, public relations or communications position. 

As the current marketing manager for Modern Acupuncture in Staten Island, I analyze a variety of data to determine who our market audience is, as well as use that analytical data to generate impactful paid social media campaigns to convert leads into long term patients at our clinic. I also developed particularly strong writing skills during my time at Modern Acupuncture, writing press releases and pitch letters leading us to publications in the Staten Island Advance as well as Industry Magazine.
 

In addition to my experience working as a marketing manager for Modern Acupuncture, I also had the pleasure of working as a lead receptionist for Modern Acupuncture, as well as a receptionist for both European Wax Center and Massage Envy. This experience not only helped develop extensive customer relation skills and creative problem skills, but also helped me understand the trends of how consumers like to spend their money, and translate that as to how a business can be more attractive to customers by addressing their direct needs. Being able to balance these full time roles while also being a full time student taught me priceless time management skills. All these previous roles are skills valuable to my career. 
 
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Experience

2021- Present

DIRECTOR OF OPERATIONS

European Wax Center

Easton and Mechanicsburg, PA

•Liaise with superior to make decisions for operational activities and set strategic goals
•Plan and monitor the day-to-day running of business to ensure smooth progress
•Supervise staff from different departments and provide constructive feedback
•Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements
•Oversee customer support processes and organize them to enhance customer satisfaction
•Review financial information and adjust operational budgets to promote profitability
•Revise and/or formulate policies and promote their implementation
•Evaluate overall performance by gathering, analyzing and interpreting data and metrics
•Ensure that the company runs with legality and conformity to established regulations

2019 - 2021

MARKETING AND SOCIAL MEDIA MANAGER

Modern Acupuncture

Staten Island, NY

•Gather and organize information to plan advertising campaigns.
• Plan and prepare advertising and social media material to increase sales of services.
• Generate, edit, publish and share engaging paid content daily across social media platforms.
• Suggest and implement new promotions, features and campaigns to develop brand awareness.
• Prepare and negotiate advertising and sales contracts.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion
campaigns.

2019- 2021

LEAD ZEN ADVISOR

Modern Acupuncture

Staten Island, NY

• Manage incoming and outgoing clinic phone calls and e-mails as well as set appointments.
• Sell acupuncture plans and packages while also meeting monthly sales goals.
• Hire and train new employees.
• Maintain and manage payroll.
• Address and resolve any patient concerns.
• Facilitated in Grand Opening of first location in New York.

2018- 2019

GUEST SERVICE ASSOCIATE

European Wax Center

Staten Island, NY

• Scheduled and confirmed guest reservations.
• Met monthly sales goals selling products, services and packages.
• Established guest relationships and surpassed guest expectations.
• Maintained client databases.
• Recorded guest comments or complaints, referring customers to managers as necessary.
 

2017- 2018

WELLNESS ASSOCIATE

Massage Envy

Staten Island, NY

• Scheduled guest appointments.
• Provided customer service to members and guests.
• Sold products, services, and memberships.
• Maintained records of client needs and preferences and the services provided.
• Inventoried products and ordered new supplies.
• Participated in continuing education classes to maintain current knowledge of industry.

Education

2017 - 2021

St. John's University

Bachelor of Science

Staten Island, NY

BS, Communication Arts

Relevant Coursework: Introduction to Business, Principles of Public Relations, Topics of Business Law, Principles of Management , Principles of Marketing, Introduction to Advertising, Public Relations Writing, Ethical Values for Communication, Law of Public Communication, Public Relations Strategies , Special Event Publicity

Professional Skillset

Content Strategy  Writing 
Campaign Management 

 Branding   Social Media

Events Content    Fundraising  Creative Initiatives